Designs Group Consulting's Glossary of Services

 Every business needs a great logo design. The logo should represent your company’s mission, narrative, and story. It should separate your business from the competition and set the precedent for your brand’s colors and fonts.

DGC is a team of business and marketing experts that can help you capitalize on Dannet Botkin’s vast business knowledge. As a consultant, she will not only coach you but will also offer expert advice and solutions. 

 DGC offers business plan writing, financial projections, and budgets. Our business plans serve as an operational road map and meet all the requirements needed for funding opportunities. We also offer pitch decks; ask us for a quote.

 DGC designs sales materials to market your business using your brand’s logo, colors, and fonts, as consistency is key. The most popular sales materials are business cards, rack cards, tri-fold brochures, magazine brochures, event banners and tablecloths, billboards, flyers, banner/digital ads, promotional items, and social media posts. 

Social Media Branding: DGC will create graphic-designed social media covers with your logo and brand colors/fonts. The covers will represent your business and have a call to action.

Social Media Setup:  DGC will identify your brand's proper social media platforms. These platforms match your target markets and have the highest opportunity for attracting new customers and retaining current ones. We will help you set up your pages for each, including graphically designed covers, calls to action, proper profile photos, and all linking needed.

We create strategic marketing plans inside business plans or as stand-alone guides. We analyze competition, identify your target markets, create your brand's messaging, and classify the 5P’s of your products and services, (product, price, place, promotion, and people). DGC also identifies key partnerships, resources, and revenue streams. We complete the strategic marketing plan with set customer relationship management practices, goal setting, and providing a dynamic, one-year marketing calendar.

 In today’s fast-paced world, video marketing is imperative to every brand. DGC’s expert video team produces 15-second, 30-second, 45-second, and 60-second videos for client testimonials, service explanations, staff introductions, social media ads, virtual home tours, product information, and more. DGC also offers longer marketing videos for community tours, medical device tutorials, testimonials, and more—ask us for a quote. 

DGC offers Shopify or GoDaddy responsive website design services. Our highly skilled team of webmasters will bring your brand to life. We offer landing pages, company websites, and e-commerce websites.